Effective Written Communication
Content
• Introduction & Importance of effective written
communication
• The most effective written communication
• The least effective written communication
• Writing effectively
Objective
At the end of this
session, students will be able to:
• Identify the importance of written communication
• Recognize inappropriate situations for written communication
• Comprehend the needs and requirement of the reader and
deliver an appropriate message
• Apply a suitable format for written communication
Introduction
–Written Communication
Written communication provides a document trail for work
done. It allows the reader to thoroughly understand the topic in question.
Importance-Effective
Written Communication
• Writing is unique, formal, valid, reliable, precise and
explicit
• Lays down principles, policies, procedures and rules
• Develops and enhances an organization’s image and reputation
• Provides ready records and references
• Legal defense depends upon written communication as it provides
valid records
Examples of
Effective Written Communication
|
Overcoming Language Barrier |
Broad Casting |
Record Keeping |
Effective Time Management
|
|
Use Live Messenger instead of video conference in case understanding different dialect is a |
Twitter, Face book, Google‘s feed can be used for broadcasting information |
Emails and Reports are the best way to keep organizational records
|
Email, Fax, texts are effective means of conveying information
|
The Least
Effective Written Communication
Written communication is not effective when:
• The topic is complex
• Discussions are required
• There are different shades of meaning
Shades of
Meaning
Words, with them bring different connotations when used in written
text. The connotation depends on:
• Cultural backgrounds
• The ability to express emotions appropriately
In a professional context, one should be careful of the
words chosen to express interest / emotions. Ambiguity needs to be avoided.
Writing
Effectively – E-mails, Letters and Memos
The following information and advice relates to email or
paper communication:
• Subject Lines
• Put the Main Point First
• Know your Audience
• Organization of the Message
• Subject Lines:
The communication is the headline. It:
– Draws attention and informs about the topic
– Provides guidance on the course of action
– Helps recipient to prioritize
• Put main point first:
– Saves time
– Focuses on the information
– Provides clarity in the content
• Know your audience
– Identify to whom you are writing
– identify what others would gain from the information
– Decide whether it is for all, or particular identified
members of the audience
• Organization of the
Message: If there are multiple calls to action in the same mail or letter,
one should:
• Segregate as per the priority
• Use relevant headers: Topic – Headings, Response needed,
Background, Concerns etc.
Writing
Effectively – Reports
A report is a written document with the specific intention
of relaying information or recounting certain events in a presentable form.
The report should contain:
• Title
• Introduction
• Body
• Conclusion
• Summary
• Recommendations
Writing
Effectively – Proposals
The proposal is a formal way of putting forth an idea and
asking for action to be taken on that idea.
It contains:
• Plan the proposal
• Define the audience
• Present issues /problems
• Solutions/benefits
• Deliverables
• Success Criteria
• Deadline /Plan /Approach
• Cost/Budget
Summary
Effective written communication helps the reader to comprehend,
analyse and respond to it.
• Importance of effective written communication-It maintains
the documents or records. It generates a formal and distinct relationship
• The most effective written communication authentic,
reliable, saves time and makes the communication crystal clear
• The least effective written communication when the information
is more, decision making, long explanations, conversations and controversial
subjects
• Writing effectively
Subject lines
Organization of the message
Put the main point first
Know your audience